If you are an Advertiser, you will have an option to choose from list of on-boarded publishers , create your own campaign the way you want in few easy steps, run and monitor the performance of each ads in your campaign.
In Spike user role management settings Spike admin have the option to assign/unassign default privliges from any role. The change will impact all the users at once which are under the umbrella of that publisher / advertiser account.
Spike gives publisher access to brand list for defining their brands in detail. From the Brand section publisher can see list of brand catalogs which are groups of brands.
Target data keys are custom publisher defined keys which can be used in target segments. These custom defined keys are used for targetting.
In Spike, Media is a creative library that Spike admin or advertiser can manage for themselves. Admin can manage for any advertiser where as any particular advertiser can only manage its own media.
In the Spike settings you have an option to manage basic settings related to your user profile. If you are an Advertiser, you have an option to reset your password or update your user account name.
In Spike a publisher is an entity who have some sort of application running on any platform where they need to be served with Ads. They can define their placements , products , brands etc which an advertiser can use while creating campaign.
In Spike the place where ads will actually be served i.e the allocated area for ads on any publishers platform is called a placement. A publisher is expected to define all placements from Placement module.
Target segments are custom rules defined on top of target keys which are defined by publisher themselves. Defining a segment is pretty simple, it needs a Name of the segment which shall be unique.
In SpikeCom, campaigns are a group of ads that an advertiser can create. Advertiser will have to specify campaign name , its type and schedule etc
Spike supports three types of users. one are Spike users or Admins , second are publisher users and third are advertiser users. You can manage your users from "User Accounts" module.
Spike gives publisher access to product list for defining their products in detail. From the Product section publisher can see list of product catalogs which are groups of products.
Target groups is set of predefined generic basic targetting field values which can be grouped together and be later used by advertiser while creating campaign ads.
In Spike an advertiser is an entity who have some sort of ads which they want to be served on some platform. They can define their campaigns and ads on any existing publisher placement.
SpikeCom offers integration for two types of ads & placements, Standard and Email. There are 3 commonly used integration options available to you, which support minor variations to suit your needs.
When the placement tag is used, it sends a request to our server for serving an Ad against this placement, Ads are served from our server based on this logic. The server then fetches all 'Running' Ads against this placement.